Is it a Job or a Business?

I have encountered clients who desperately want to grow their businesses, but are already feeling overwhelmed by the amount of work they have to do to keep their current operations running smoothly. In most of these situations, we discover that they don’t really have a business, they have a job that they’ve created for themselves. They’ve actually created a self-employment situation. They may have employees, a range of products, repeat customers, and an infrastructure, but they have no freedom. You have a job if you absolutely have to be there (or reachable by phone) for the business to continue running. It’s a business if you can be away from it for months and have it still continue to thrive. Many services businesses are really jobs. A client who is a graphic designer had a storefront, employees, an organization chart, equipment, and all the accoutrements of a business. Yet she did all the graphic design work herself, and met with all of the clients. Her business could not grow until she recognized that she could only work so many hours a day. She had to let go of the idea that she had to do everything herself. While much of the…

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