October 7, 2011 No Comments

Development Model for the Connected Age

Endorsed Development, a new way of attracting a market for products we want to create.

Since the Stone Age, products have been developed based on need. They were meant to solve problems and assist us in completing tasks. To begin with, it was survival tasks, soon followed by transportation tasks, trading tasks, and leisure tasks. In design, form closely followed function.

As we developed greater technical skills, we began to innovate. We refined designs to be more usable and more attractive. Occasionally, because of cost and demand for the products, designs were adjusted based on ease of manufacture. When we had to get something to market quickly, we concentrated on making it work and shipping it as soon as we could.

Design-Driven Development

With automation and the assembly line, speed of manufacture was handled so we concentrated once more on making things attractive as well as functional. We were still tied to the products-as-solution imperative, but we could add features that we thought were fun. Features became selling points, even though marketers kept reminding us that it was benefits, not features, that sold products.

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May 17, 2011 No Comments

Networking in the Connected Age

Traditional businesses in the offline world, or “bricks and mortar” companies, had the same needs as anyone doing business online today: getting the word out about their products and services. Way back when, pre-1992 and the Web, we used personal networking as a powerful channel to tell other people about our businesses and get referrals.

We joined the Rotary Club, hoping for the chance to be a guest speaker and have the opportunity to talk about our business. We joined the local Chamber of Commerce and charitable organizations; we served on committees, meeting people who could, it was hoped, refer clients to us, especially after they got to know us and knew of our integrity and business smarts.

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