May 23, 2011 No Comments

Social Media Ripples

Like dropping a stone into a calm pond, building your social network starts ripples that will pay off in ways you cannot even imagine. When I talk about networking for business, I mention the analogy of planting seeds. The harvest doesn’t come instantly, but when it does, it usually turns out to be well worth the wait.

A ripple spreading out across a pond takes time to travel, too. It may collide with other ripples, started by other stones — yours or someone else’s. Our social media activities are small gestures, just 140 characters, or a short status on Facebook, maybe even a brief comment on a blog. This is far less work than traditional business networking activities. You can achieve more with less effort.

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May 21, 2011 No Comments

Value of Social Media

Here’s a perfect example of how using Twitter and other social media tools pays off.

In reading the book Branding Yourself: How to Use Social Media to Invent or ReInvent Yourself, I was confused by a paragraph on blog templates. I tweeted my question to the authors via their Twitter contact info provided in the book. Within moments, I received an answer to my question, which generated a follow-up exchange.

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May 17, 2011 No Comments

Networking in the Connected Age

Traditional businesses in the offline world, or “bricks and mortar” companies, had the same needs as anyone doing business online today: getting the word out about their products and services. Way back when, pre-1992 and the Web, we used personal networking as a powerful channel to tell other people about our businesses and get referrals.

We joined the Rotary Club, hoping for the chance to be a guest speaker and have the opportunity to talk about our business. We joined the local Chamber of Commerce and charitable organizations; we served on committees, meeting people who could, it was hoped, refer clients to us, especially after they got to know us and knew of our integrity and business smarts.

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